"CAN'T B BROKEN"
2x 2024 Gold ARF
Gold & Bronze Cannes Lion 2024
2x Gold & 1x Silver Clios 2025
2x Gold, 2x Silver 2025 US Effie Award
Challenge
When was the last time you thought about your mobile network? If it’s anything like most consumers, probably when it failed. With all carriers leaning into the same tactics, we needed to find a new, breakthrough way to prove just how powerful the Verizon Network is.
Strategy
We discovered that today, the best network isn’t about coverage and speeds. The true value of a network is in its ability to keep you dialed into online culture as it’s happening. Our strat? Show that our network could keep up with the most intense online moments. In other words, when the “internet is breaking.”
Creative
We partnered with the internet-breaking queen herself, Beyoncé, to completely surprise launch two new songs live during a co-branded Super Bowl spot. We proved live on the Super Bowl stage that you can break the internet, but you can’t break Verizon.
