“HOLIDAYS HAPPEN”

Best quarterly broadband and mobile subscriber results in over a decade

Challenge

Verizon needed to continue building equity in their Guaranteed Trade-In Program and drive switchers during the busiest time of the year - the holiday season.

Strategy

The holidays are some of the most stressful times of the year. Turns out, our phones are critical between all the planning, preparing, and parties. But sometimes, these moments get the best of us, and our phone. We set out to show that even when the holidays happen, you can still trade in your phone with Verizon.

Creative

From a phone-dropping fondue mishap to a fireside glitch, we put a spotlight on the human inconvenience of being stuck with a less than perfect phone during the holiday season.